“Dungeon Defense” Available Now as Free Download
GAINESVILLE, FL (February 4, 2010) – Trendy Entertainment announce the demo release of “Dungeon Defense,” its new project developed with the Unreal Development Kit (UDK), the free edition of Epic Games’ award-winning Unreal Engine 3 available at www.udk.com.
“Dungeon Defense” is a tower defense and action role-playing game (RPG) hybrid created entirely with UDK in just four weeks. Supporting up to four contenders, “Dungeon Defense” challenges players to fend off hundreds of invading enemies by summoning magical defenses. The goal is to team up and fight with the help of three friends, beat the developers’ high scores and reach the coveted tenth wave of opponents.
“Dungeon Defense” demonstrates the ability to rapidly design full-featured content with the suite of UDK tools. The game’s development process has been detailed step-by-step in a series of developer blogs, and the full source code is available for anyone to use for UDK projects. “Dungeon Defense” is available for download at www.udk.com/showcase-dungeon-defense.html. The game’s source code, a gameplay trailer and developer blogs explaining the UDK development process can be obtained at forums.epicgames.com/announcement.php?a=13.
An interview with “Dungeon Defense” creator Jeremy Stieglitz and Epic Games Lead Programmer Steve Polge will air on today’s 1UP Oddcast at approximately 2:00 p.m. PST. Tune in at www.1up.com/do/minisite?cId=3172958.
About Trendy Entertainment
Trendy Entertainment is composed of designer and programmer Jeremy Stieglitz, environment artist Morgan Roberts, character artist Brook Buckelew, audio designer Afshin Toufighian, visual effects artist Josh Javaheri and animator Jason Hillhouse. As experienced game developers, for the Trendy team creating games is a passionate process of finding the fun, which is made all the more enjoyable when driven by Unreal Technology. In the weeks ahead, they’re looking forward to building on the “Dungeon Defense” foundation to create the ultimate tower defense action RPG. For more information, visit www.trendyent.com.
Unreal, Unreal Development Kit and the Unreal Engine are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.
Paradox Interactive Rides into New Console Territory with Lead and Gold: Gangs of the Wild West
NEW YORK – December 08, 2009 – Paradox Interactive revealed today that the company is set to make an explosive entrance onto consoles with Lead and Gold: Gangs of the Wild West. The team based third person shooter, which will transport players directly into the heart of the gun-slinging drama and action of the Wild West, is locked and loaded to hit the console market during 2010.
Developed by Fatshark, Lead and Gold: Gangs of the Wild West features intense gunfights in beautifully rendered Western settings. Incorporating the unique Synergy system, which encourages co-operation and team tactics to achieve a maximum gameplay experience and rewards, Lead and Gold: Gangs of the Wild West calls upon players to team up to relive the excitement, danger, and mystery of the Wild West.
“We’ve been able to closely observe the success Paradox Interactive has achieved as a global publisher over the past years and we feel they are the perfect fit for our titles, which have already generated so much buzz and interest,” said Martin Wahlund, CEO of Fatshark.
“We’ve said all along that for the right title, we’d jump on the opportunity of going console and when Lead and Gold crossed our path, there was no turning back. The team over at Fatshark is very experienced and has done an excellent job,” said Fredrik Wester, CEO of Paradox Interactive. “There’s ample opportunity to roll this out on several different platforms, including PC.”
Lead and Gold: Gangs of the Wild West Features
• Four distinct playable characters with a multitude of strengths and weaknesses
• A diverse level-up system letting you adapt your character to each game round as it unfolds
• A multitude of different game modes and settings, all with a distinct feeling of the Old West
• Lead and Gold: Gangs of the Wild West will reward players that play as a team through the incorporation of the Synergy system.
• Game modes and mechanics are designed to be easy-to-understand with a minimum of prerequisites
Lead and Gold: Gangs of the Wild West is scheduled for a Q1, 2010 release on multiple platforms. To find out more about the game, please visit www.leadandgold.com follow the game on twitter @leadandgold or join the Facebook fan page.
ASTRO Gaming and Upper Playground Release 2nd Edition of Artist Series Speaker Tags
December 5, 2009 by gamespress
Filed under Games, News
Contact Info (ASTRO Gaming):
Aron Drayer, 415.354.6300×132
aron@astrogaming.com
Contact Info (Upper Playground):
Gabriella Davi-Khorasanee, 415.252.0144×118
Gabriella@UpperPlayground.com
San Francisco, CA – ASTRO Gaming, creators of premium video gaming equipment for professional gamers, and Upper Playground, leaders in today’s progressive art movement, are launching a second edition of three Artist Series Speaker Tags for the award-winning A40 Audio System.
Three new sets of Upper Playground Speaker Tags are now available for sale via the Astro Gaming website. One design features Sam Flores’ instantly recognizable signature character and the other two represent fresh takes on the distinctive Upper Playground Walrus logo.
“The success of the first edition Upper Playground Artist Series went beyond all our expectations.” said Brett Lovelady, Founder of ASTRO Gaming. “We knew there was plenty of overlap between video gaming and urban culture, and this just confirms it. We just began the fifth printing of our first edition Tags and felt it was high time to release the second edition.”
The Upper Playground Artist Series Speaker Tags are available as part of the Upper Playground Edition A40 Audio System and as standalone Speaker Tag sets in limited quantities. Both are sold exclusively online at www.astrogaming.com and www.astrogaming.co.uk.
Win An ASTRO Gaming Headset & 2nd Edition Artist Series Speaker Tags
As a special thank you to their loyal fan bases, Upper Playground and ASTRO Gaming are giving away one A40 Audio System with one of the new speaker tags of their choosing. To enter, fans need to (1) follow both @UpperPlayground and @AstroGaming on Twitter.com; and (2) “tweet” or “retweet” the following text: “Retweet this for a chance to win one of the new @upperplayground A40 Audio Systems! #astroupcontest” to their Twitter accounts. For details on rules of entry, please visit the Upper Playground website or the ASTRO Gaming Blog.
About the A40 Audio System
The A40 Audio System, consisting of the A40 Headset and MixAmp, is a critically acclaimed solution for Xbox 360, Playstation 3, and PC gamers. The A40 Headset is the most versatile and user-configurable gaming headset in the world, and offers players an unprecedented amount of customization features. The MixAmp combines class-leading voice communication capabilities with pinpoint-accurate Dolby Digital surround sound. All ASTRO Gaming products are available direct from the company website at: http://www.astrogaming.com/products/
Relevant Links
ASTRO Gaming US Web Store: http://www.astrogaming.com
ASTRO Gaming Euro Web Store: http://www.astrogaming.co.uk
Upper Playground Stores: http://www.upperplayground.com/locations
Upper Playground Web Store: http://www.upperplaygroundstore.com
About Upper Playground
Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and art galleries. Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art. UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee. The Upper Playground collection is sold in over 300 boutiques worldwide and online. In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, Mexico City and London.
http://www.upperplayground.com
About ASTRO Gaming
ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues and their lifestyles. Spun-off from design powerhouse Astro Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Blackbird PC, ASTRO Gaming produces a line of gamer centric “tech-life” products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the critically acclaimed A40 Audio System, the Official Licensed Headset of the Major League Gaming Pro Circuit, and the new Transport Series of gaming gear bags.
http://www.astrogaming.com
About Sam Flores
Fifteen years after first arriving on the West Coast from New Mexico, Sam Flores, an art school evacuee and self-taught illustrator, has established his place in the modern art movement as a master of fine art and product design. In keeping with the signature styling of his graffiti art background, Flores’ current fine art work carries a voice and vision that is instantly identifiable. The exotic characters and neutral landscapes he is known for are at once lush and meticulous. In addition to admirers of his original paintings, Sam Flores’ achieved popular recognition through clothing lines, skateboard & snowboard designs, signature home decor pieces, and a limited edition collection of vinyl toys. His artwork appears regularly in publications such as Juxtapoz, Urb and Wired Magazines, and he has show in galleries in Japan, France, Italy, Germany & Singapore, among other locations throughout the world.
http://www.samflores.com/
ASTRO Gaming and Upper Playground Release 2nd Edition of Artist Series Speaker Tags
December 5, 2009 by gamespress
Filed under Games, News
Contact Info (ASTRO Gaming):
Aron Drayer, 415.354.6300×132
aron@astrogaming.com
Contact Info (Upper Playground):
Gabriella Davi-Khorasanee, 415.252.0144×118
Gabriella@UpperPlayground.com
San Francisco, CA – ASTRO Gaming, creators of premium video gaming equipment for professional gamers, and Upper Playground, leaders in today’s progressive art movement, are launching a second edition of three Artist Series Speaker Tags for the award-winning A40 Audio System.
Three new sets of Upper Playground Speaker Tags are now available for sale via the Astro Gaming website. One design features Sam Flores’ instantly recognizable signature character and the other two represent fresh takes on the distinctive Upper Playground Walrus logo.
“The success of the first edition Upper Playground Artist Series went beyond all our expectations.” said Brett Lovelady, Founder of ASTRO Gaming. “We knew there was plenty of overlap between video gaming and urban culture, and this just confirms it. We just began the fifth printing of our first edition Tags and felt it was high time to release the second edition.”
The Upper Playground Artist Series Speaker Tags are available as part of the Upper Playground Edition A40 Audio System and as standalone Speaker Tag sets in limited quantities. Both are sold exclusively online at www.astrogaming.com and www.astrogaming.co.uk.
Win An ASTRO Gaming Headset & 2nd Edition Artist Series Speaker Tags
As a special thank you to their loyal fan bases, Upper Playground and ASTRO Gaming are giving away one A40 Audio System with one of the new speaker tags of their choosing. To enter, fans need to (1) follow both @UpperPlayground and @AstroGaming on Twitter.com; and (2) “tweet” or “retweet” the following text: “Retweet this for a chance to win one of the new @upperplayground A40 Audio Systems! #astroupcontest” to their Twitter accounts. For details on rules of entry, please visit the Upper Playground website or the ASTRO Gaming Blog.
About the A40 Audio System
The A40 Audio System, consisting of the A40 Headset and MixAmp, is a critically acclaimed solution for Xbox 360, Playstation 3, and PC gamers. The A40 Headset is the most versatile and user-configurable gaming headset in the world, and offers players an unprecedented amount of customization features. The MixAmp combines class-leading voice communication capabilities with pinpoint-accurate Dolby Digital surround sound. All ASTRO Gaming products are available direct from the company website at: http://www.astrogaming.com/products/
Relevant Links
ASTRO Gaming US Web Store: http://www.astrogaming.com
ASTRO Gaming Euro Web Store: http://www.astrogaming.co.uk
Upper Playground Stores: http://www.upperplayground.com/locations
Upper Playground Web Store: http://www.upperplaygroundstore.com
About Upper Playground
Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and art galleries. Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art. UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee. The Upper Playground collection is sold in over 300 boutiques worldwide and online. In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, Mexico City and London.
http://www.upperplayground.com
About ASTRO Gaming
ASTRO Gaming creates premium video gaming equipment for pro gamers, leagues and their lifestyles. Spun-off from design powerhouse Astro Studios, known in the gaming world for designing the Microsoft Xbox 360™, Alienware PCs, and HP’s Blackbird PC, ASTRO Gaming produces a line of gamer centric “tech-life” products, supporting this rapidly growing community. ASTRO Gaming’s product line includes the critically acclaimed A40 Audio System, the Official Licensed Headset of the Major League Gaming Pro Circuit, and the new Transport Series of gaming gear bags.
http://www.astrogaming.com
About Sam Flores
Fifteen years after first arriving on the West Coast from New Mexico, Sam Flores, an art school evacuee and self-taught illustrator, has established his place in the modern art movement as a master of fine art and product design. In keeping with the signature styling of his graffiti art background, Flores’ current fine art work carries a voice and vision that is instantly identifiable. The exotic characters and neutral landscapes he is known for are at once lush and meticulous. In addition to admirers of his original paintings, Sam Flores’ achieved popular recognition through clothing lines, skateboard & snowboard designs, signature home decor pieces, and a limited edition collection of vinyl toys. His artwork appears regularly in publications such as Juxtapoz, Urb and Wired Magazines, and he has show in galleries in Japan, France, Italy, Germany & Singapore, among other locations throughout the world.
http://www.samflores.com/
Games Meets Books At The Bookseller Digital Conference
December 4, 2009 by gamespress
Filed under Games, News
This week TIGA members attended The Bookseller Digital Conference in London. This year the annual conference focused on the emerging market for e-books as book publishers attempt to adapt to new technology and the changing business landscape.
13 TIGA members attended the event including Mere Mortals, Monumental, Gamerholix, Rebellion, Airplay, Playniac, Attractive Games, Gameware and Zoe Mode with the aim of fostering closer ties with the book world and to look at possible cross industry commercial collaborations.
Speaking after the event Mick Stockton from Mere Mortals stated: “Both markets know we are going to be working together very soon and this event allows games developers to meet the decision makers at a key time in their planning.”
Jason Kingsley from Rebellion added: “The event was a great success, and all of the speakers had something to say that was at least food for thought or at best excellent advice. It was an interesting and thought provoking event that was highly worth-while.”
Elliot Gay from Gamerholix added: “Creating future partnerships is vital and it’s exciting to bring book content into the world of games. This event is the start of great things.”
From the book publishing side Alastair Horne from Cambridge University Press stated:
“The games industry has so much to offer educational publishers. The best games encourage players to develop their skills by constantly challenging them and providing highly motivating rewards – just like effective learning. Many teachers, such as Dawn Hallybone in Redbridge and Derek Robertson at Scotland’s Consolarium, are already using commercial games such as Nintendogs and Rock Band in the classroom, developing their own engaging and effective learning materials around them. I’m sure the next 24 months will see more partnerships between games companies and publishers to develop software that combines the engagement and motivating challenges of the best games with genuine curriculum learning.”
Collaboration between the games industry and the book publishing industry is one of the aims of TIGA’s Creative Industry Switch initiative. To find out more about how to become part of Creative Industry Switch visit www.tiga.org or contact Lorna Evans on lorna.evans@tiga.org.
Ends
Notes to editors:
About TIGA:
TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.
TIGA’s vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.
For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.
New comedy computer game review show – GamingGents
December 4, 2009 by gamespress
Filed under Games, News
A new comedy computer game review show goes live this Monday December 7th starting a run of six weekly episodes.
From the makers of Re:Loaded and starring members of Videogaiden. The show will feature video game inspired comedy sketches, reviews, advice and retro features.
The show can be found at www.gaminggents.com when the website goes live on December 7th
Games-Masters.com launches war on illegal servers
December 4, 2009 by gamespress
Filed under Games, News
Sheffield, December 3rd 2009: Games-Masters.com, publisher of the massively multiplayer online games CABAL Online and Perfect World, have today stepped up its action against illegal private servers. It follows recent success against one of the largest Perfect World Private Servers, with the service shut down with the support of the local laws and data centres involved.
Illegal servers, based on the theft of intellectual property, have become a growing menace for game publishers around the world. Causing a hugely negative impact for the publisher, with the loss of revenue and impact on the games reputation estimated in the millions, these servers pose a great risk to the users, who are often the victim of internet fraud and a sub-standard version of the game.
Games-Masters.com, in an effort to stamp out these actions, are working closely with the relevant authorities and are taking the strongest actions against individuals and corporations deemed to be in breach of international copyright laws. This is set to result in legal action against the worst offenders, with damages and criminal remedies sought.
The company are hoping that this campaign will not only make the hosts of the private servers aware of the illegality and consequences of their actions but also raise awareness to the thousands who play on these services of the risks involved.
About Games-Masters.com Ltd. (http://www.games-masters.com) Founded in 2005, Games-masters.com Ltd. is one of the leading European online game publishers and best known for its successful MMORPG title, Cabal Online, an online game with increasing subscribers in Europe. Games-Masters.com is incorporated in Sheffield, South Yorkshire, United Kingdom and has offices in Spain and Turkey. Games-Masters.com is a part of the holding company Games Masters International Limited. With professional business people and games industry management experts from both Europe and the Far East, Games-Masters.com plans to publish games in several genres such as Fantasy, Sports, Real Time Strategies and even Casual games. The goal of Games-Masters.com is to become the leading player in the MMORPG market in Europe and continue to expand further into other game genres.
Join Execs from Zynga, Playdom, Playfish and Others As They Unveil the Secrets of Mobile and Social App Success at DiscoveryBeat on Dec. 8
December 4, 2009 by gamespress
Filed under Games, News
Strategy is Everything – Will your App Catch Fire or Fizzle?
San Francisco – December 4, 2009 – Today, Venturebeat, the leading news source on tech business and venture capital in Silicon Valley and beyond, announces the latest speaker lineup for DiscoveryBeat in downtown San Francisco. This conference promises to share the secrets behind creating and marketing social and mobile apps. Now that the iTunes App Store hosts over 100,000 apps, developers are faced with the struggle of standing out in the crowd. Each application platform transforms at a rapid pace, so developers must create a strategy to avoid being sent to the abyss of undiscovered apps.
“DiscoveryBeat is about whether an application developer sees life or death. Is he or she using the right Jujitsu moves in social media, or isn’t he or she?” said Matt Marshall, Editor-in-Chief at VentureBeat. “DiscoveryBeat will explore the best moves leading to a winning strategy.”
This event has attracted top social networking execs like Vice President Bill Mooney and General Manager Roy Sehgal from Zynga who will talk about how FarmVille got 68 million monthly active users, and how Cafe World grew to 30.7 million monthly active users within a couple of months. The conference will also have Sebastien DeHalleux, COO of Playfish, which EA just bought for as much as $400 million.
“We’re thrilled with the caliber of speakers who have signed up to talk about app discovery amid a ton of noise,” said Dean Takahashi, lead writer for GamesBeat at VentureBeat. “They can settle once and for all whether getting noticed is an art or a science.” Takahashi not only covers these trends for VentureBeat but is the event’s curator and will be moderating one of the sessions at the conference.
DiscoveryBeat
Automattic Lounge
December 8, 2009
Pier 38 San Francisco, CA 94111
2:30-7:30pm
To register visit http://discoverybeat2009.eventbrite.com/
Leading industry experts ranging from app developers to public relations experts will share their insight on getting apps discovered through strategy, marketing, and social networking. Case studies will be presented throughout the day to illustrate past successes, and discussions will be facilitated to explore the evolution of the app market, and current app climate.
Additional speakers at DiscoveryBeat include Vijay Chattha, CEO of Applaunch PR; Simon Khalaf, President and Chief CEO of Flurry; Peter Relan, Founder and Chairman of YouWeb; Peter Farago, VP of Marketing for Flurry; Julian Farrior, Founder and CEO of Backflip Studios; Ge Wang, CTO at Smule; Randy Angle, Director of Game Design at SGN; Chris Dury, VP of Product Management at GetJar; John Pleasants, CEO of Playdom, Neil Young, Chief Executive of Ngmoco; Matt Marshall (moderator); and Jon Vlassopulos, CEO of Moderati .
With the amount of platforms, and range of guidelines across these platforms, DiscoveryBeat 2009 will provide direction to any developer that wants to reach the top.
For a complete list of speakers and the agenda, please visit: http://events.venturebeat.com/discoverybeat2009/speakers
link to ticket sales: http://discoverybeat2009.eventbrite.com/
# # #
ApplaunchPR for DiscoveryBeat 2009
Angela Morris
714.514.7899
angela@vscconsulting.com
The Infamous Rockers of ‘Baby Dog Time’ Reunite for Final Performance at Ümloud! A Rock Band Night for Child’s Play Charity
December 3, 2009 by gamespress
Filed under Games, News
View “Baby Dog Time: A True Story of a Fake Rock Band” Mockumentary Video at www.umloud.org
San Francisco, CA—December 3, 2009—Bands all over California are reuniting on December 9th to participate in the San Francisco gamers’ charity of the year – Ümloud!, an annual fundraising event that benefits Child’s Play, the organization that provides toys and games to Children’s hospitals around the country.
In honor of this great charity event, the infamous band members of ‘Baby Dog Time’ will reunite one last time for a gig on the main stage at Ümloud!, and in preparation the band and Wired.com’s video production team have put together a hilarious video you have to check out! Download it here: https://www.yousendit.com/download/MVNkeFVmcGszS3AzZUE9PQ
Karen (token bass girl), Joe (post-rehab drummer), Seg (voted “most likely to break up the band”), and Chris (singer, egomaniac) have been through many trials and tribulations over the years, but are setting their differences aside for one last performance to benefit a great cause. And this is a great opportunity for you to reunite your band for the same reason! Come out to Ümloud!, hosted at the DNA Lounge in San Francisco, next Wednesday, December 9, 2009! Ümloud! will feature Rock Band all night long, raffles, a silent auction, prizes and more! Sign up today at www.umloud.com. There are only 6 days left to buy a Standard Band pass and rock on the main stage for the reduced online price of $35 ($40 at the door!).
View or Download the ‘Baby Dog Time’ spoof video at the links below:
To Download: https://www.yousendit.com/download/MVNkeFVmcGszS3AzZUE9PQ
To View: http://umloud.org/archives/423
####
About Child’s Play Charity:
Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.
This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!
About Ümloud!:
Ümloud! is an annual fundraiser held in San Francisco, California, with proceeds benefiting Child’s Play Charity.
Founded in 2003 by Penny Arcade, Child’s Play has provided over $3.5 million in donations of toys, games, books and cash for sick kids in children’s hospitals around the world.
Ümloud! Media Contact:
Danitra Alomia
Reverb Communications
danitra@reverbinc.com
209-586-1495 x115
Tracie Snitker
tracie@reverbinc.com
209-586-1495 x104
Ski Challenge 10 has launched
December 3, 2009 by gamespress
Filed under Games, News
The world´s biggest Ski Race online again!
For the sixth consecutive season Greentube AG, developers of free-to-download 3D games, launched the virtual ski event for its 11 media partners all across Europe, including Germany, France, Italy, Austria, Switzerland Slovenia, Croatia and Norway. Ski Challenge represented what was the beginning for Greentube who went on to develop and release a portfolio of successful 3D sport games, such as Football Challenge and Mountain Bike Challenge, which are now followed by a fan community numbering in excess of nine million gamers from around the world. In summer 2009 Greentube developed a similar format with the release of the VW Polo Cup (www.polocup.at).
Ski Challenge 10 introduces two brand-new runs to the well-known line-up already available. The first is Beaver Creek, Colorado, USA, while the second will be revealed along with a range of technical improvements at www.ski-challenge.com and on the sites of its partners. Further highlights include general upgrades concerning the performance of the game and its user-friendliness. Ski Challenge will also be available to MAC users. As has been the case in previous years, Ski Challenge 2010 can be downloaded to mobile devices. Mobilkom and Swisscom are cooperation partners, and an iPhone version is in development as well to be launched in a few weeks´ time.
Last season an astounding 260 million online runs and a total of more than 600 million races (including offline)were registered. Thanks to the enthusiasm of the loyal fan base, which has grown to six million gamers worldwide, Ski Challenge has become the world’s biggest ski race since its humble debut in 2005. Ski Challenge was the first of what became a
succession of 3D sport games, including last summer’s hit for Volkswagen, from the successful company located in Vienna’s 6th district. A dedicated team of more than 90 employees at Greentube has developed six 3D games in 13 languages for more than 30 Business-to-Business customers (primarily TV broadcasters such as Pro7, France Television, Swiss Television, BBC, NRK, CBC in Canada and Canal+) in Europe to date.
Like with all of the company’s 3D games, Ski Challenge is financed not only by large static campaigns, but also by a dynamic In-Game Advertising model, which allows the booking of advertising on the basis of national prices per thousand contacts. “This internationally leading advertising model used in our 3D sport games was developed by our own expert team here in Vienna,” says Greentube CEO DI Eberhard Dürrschmid. “Booking can be carried out via a web interface; the system works with local market prices and is dependent on purchasing power. Campaigns smaller in scale as well as limited in duration can also be booked.” Accompanying studies on the effectiveness of the advertising are continuously carried out in cooperation with international partners (such as the Europäischen Sponsoring-Börse). A collection of household names are among the companies advertised in Greentube’s games, including Siemens, Coca Cola, McDonalds, Raiffeisen, Samsung, Sony Ericsson, Red Bull, Nokia, Adidas, Swisscom, Telenor and UPC.
Press Contact:
Doris Mayer
doris.mayer@greentube.com